The campaign came in the wake of a YouGov poll administered in the UK by EIF which shows:
More than half the British population associate Islam with extremism (58%) and terrorism (50%)
Fewer than one in seven believe that it is a religion of peace (13%) and only one in 16 a religion of justice (6%).
Less than one in five Britons believe that Islam has a positive impact on British society (19%) with almost a third believing it is a violent religion (33%)
Two-thirds of people believe it encourages the repression of women (68%)
Only 16% of the British population believe that Islam promotes fairness and equality and just 6% believe it promotes active measures to protect the environment.
Most people get their information about Islam through the media such as newspapers (41%) and TV (57%) yet a third of people questioned they would be interested in finding out more about Islam (33%)
Sure campaigns and flashy messages can shed some light and open a few doors to those that are curious. And some great work is being done but, for how long and who will continue to do the PR job for a religion so big? Personally for a religion I believe following it sincerely is the best form of endorsement. Adhere to the principals of the Sunnah and Quran and watch those stereotypes quickly wash away.
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