After watching the Apple iPhone 4 ‘Face Time’ commercial, I believe happiness is an intrinsic emotion expressed through connecting with people who may be transcendently far away but very close to one’s heart. A feeling symbolised by a smile, the repetitions of showing jolly faces supported the frame in a frame strand depicted through box-like images of the furniture including those shown within the iPhone screen. Earthy tones and soft colours of the scenes, brought about feelings of homeliness and comfort, associated with someone at ease and peace with their surroundings. The binary of focused bright light on the iPhone screen images versus the blurry background displayed the commercial aspect of this video, bringing the audience attention back to the gadget and its power of developing, binding and tying relationships. This commercial lays emphasis on the fact that happiness and its cherished moments when shared with close ones fosters a greater sense of life’s worthiness by creating lasting memories. It bridges the gap of space and time as it allows the user to choose the right instances at significant stages and phases in their life.
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